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...본 연구는 현재 증가하고 있고 향후 보편화될 것으로 예상되는 해외수련활동(수학여행)의 운영과 관련한 현황과 문제점에 대하여 살펴보고, 문제점을 개선하는 방안을 마련하는 데 목적이 있다. 해외학생수련활동은 새로운 형태로 꾸준히 증가하는 것으로 나타났다, 연구 결과, 운영과 관련하여 1) 해외수련활동의 범위에 대한 개념 미정립, 2) 법령과 지침의 위반(계약 방법, 정산, 평가 등), 3) 법령과 현실의 괴리(인솔교사의....
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...The objective of this research is to examine the images of Korea in articles of Chinese newspapers, as well as the images of China in articles of Korean newspapers. Based on the previous studies and theoretical discussions, we tested six research hypotheses on both nations` country image in the articles of the newspapers. In order to empirically test the hypotheses, we collected 2,407 articles....
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...Exhibition industry has characteristics of knowledge oriented service industry including highly value-added. Furthermore, Exhibition industry shows strong functions of new technology exchange as well as development strategy of national or regional level. Under information technology exhibitions face more competitive, internationalized, and customer`s satisfaction as MICE industry. Exhibition....
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...This study is to analyze the performance for navigation safety system modernization program which has been carried out for aviation safety and provision of information and services upgrading since 1990. It is also to collect the opinions of users and experts relating the systems and to use as a data about preparing political measures of air safety system. For these purpose, Balanced Scorecard....
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...Medical Tourism is a tour program which presents a new form of tour product these days. This trend is popular in east asian countries such as Singapore, Thailand, Malaysia and India. It is an attractive tourist pull factor because their respected government promotes this tourist form abroad and has put in place the program`s infrastructure and facilities. It creates valid additional economic....
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...The purpose of this study is to examines the influence of the airline`s celebrity endorser on airline`s corporate image through survey research. In order to realize these purposes, the study carried out simultaneously literature study and empirical study, and a questionnaire survey was conducted from August 10 to August 12, 2007, and 150 valid questionnaires were used in empirical analysis. In....
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...In-flight retailing in international airlines is classified as an important revenue source of the respective industry. Identifying the traits of the key consumers will ultimately enhance the sales performance. Especially, as the airline passengers are forced to stay long in the fixed one place that they are likely to consider the in-flight retailing as an major boredom treatment and an additional....
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...We consider the application of the Bayesian inference approach to demand parameter estimation, implementing it with WinBUGS software based on airline seat booking data. Specifically, this research presents a statistical analysis data using Markov Chain Monte Carlo (MCMC) techniques based on real airlines booking data. Markov Chain Monte Carlo method is usually used to obtain estimates of....
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...The present study purposed to identify factors affecting the transfer of education training at academic departments related to airline cabin crews at colleges and universities in Korea, to examine empirically the relations between the factors and the transfer of field works, to derive and analyze the determinants of the transfer, and ultimately, to develop methods for enhancing the transfer of....
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...The purpose of this research is to study on grading of package tour product using the evaluation indicators. First of all, for this purpose, it determined essential evaluation indicators of package tour product using the indicators of cost component element, BSC(Balanced Scorecard) index and certification system of premium tour product. Second, it reify more exactly concept of evaluation....
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